Christmas is my favorite
holiday and every year I love watching the Coca-Cola commercials with Santa
Claus or polar bears, Christmas trees and a lot of snow! Winter doesn’t
seem to be the best season to sell refreshing drinks thus Coca-Cola has managed
to create ads full of Christmas spirit.
It is an urban legend that Coca-Cola invented Santa Claus or picked the colors of his outfit, thus this character has played an important role in the Christmas ads. Santa Claus appeared for the first time in a Coca-Cola advertisement in 1931. This ad was illustrated by Hadon Sundblom and it was published in the Saturday Evening Post, an American newspaper. On this advertising we can see a smiling Santa Claus raising a glass of coke with the sentence "My Hat's off to the pause the refreshes". This advertisement was a success and Hadon Sundblom created many other ads between 1931 and 1964.
It is an urban legend that Coca-Cola invented Santa Claus or picked the colors of his outfit, thus this character has played an important role in the Christmas ads. Santa Claus appeared for the first time in a Coca-Cola advertisement in 1931. This ad was illustrated by Hadon Sundblom and it was published in the Saturday Evening Post, an American newspaper. On this advertising we can see a smiling Santa Claus raising a glass of coke with the sentence "My Hat's off to the pause the refreshes". This advertisement was a success and Hadon Sundblom created many other ads between 1931 and 1964.
Santa Claus is a popular figure in the modern society, he is represented as a generous and jolly character and he brings a very strong and positive image in advertising. Christmas is about sharing and Coca-Cola understood how to communicate with consumers at this specific time of year by creating joyful ads.
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Not only Santa Claus has appeared on advertisements but also on TV commercials, on billboards and more recently on collector bottles. Special collector bottles are designed and sold during the Winter Holidays. This year's collection represents Santa Claus holding a coke and some bottles are in the shape of Christmas balls. I may not be objective as I am coke drinker, but I cannot wait to drink a fresh coke in one of those pretty bottles!
The Coca-Cola Company is also bringing the Christmas spirit to consumers with the Christmas Truck tour. The Christmas Truck first appeared in advertising campaign in 1995 and this year it is touring in several countries. If you are or will be in the United Kingdom soon you may be able to see the Coca-Cola Truck as it is touring in the country at the moment.
Agathe L.
http://www.coca-colacompany.com/stories/coke-lore-santa-claus
http://www.coca-cola-france.fr/125-ans-d-histoire/les-success-stories/la-pere-noel.html
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