A few days ago Pepsi got cheeky with its rival. Belgian ad agency Buzz In a Box created a funny
ad. A simple image showed can of Pepsi wearing a red cape marked with Coca-Cola’s iconic logo. Above was the
tagline “We wish you a scary Halloween”.
We didn’t have to wait long for the answer of Coca-Cola’s fans. Almost immediately
on the Internet appeared the pictures with the same image but with the
different taglines saying:’ Everybody wants to be a hero’. It’s really good to have such fans.
Ewa S.
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