Nowadays, with the world flocking to the
digital space, the way to reach the customers has changed. Coca Cola decided to
create a campaign, which will encourage people to connect with the brand both
offline and online.
After the company had implemented the personalized
products, beverage’s fans spammed Facebook and Twitter with the pictures of Coca-Cola
cans and bottles using the hashtag ‘#ShareACoke’..
The main objective of the campaign was obviously to increase the consumption of Coca Cola. The other one was to make people start talking about the brand. To achieve those targets Coca-Cola company implemented Share a Coke campaign. The company put the most popular names on the cans and bottles instead of the name of the brand. They wanted to jumpstart real conversations and remind people of those in their lives they may have lost touch with, or have yet to meet.
The main objective of the campaign was obviously to increase the consumption of Coca Cola. The other one was to make people start talking about the brand. To achieve those targets Coca-Cola company implemented Share a Coke campaign. The company put the most popular names on the cans and bottles instead of the name of the brand. They wanted to jumpstart real conversations and remind people of those in their lives they may have lost touch with, or have yet to meet.
Is the customer couldn’t find
the can with their name on the shelf in the store, they could use a Facebook
application. If it is not enough, the company also visited more than 70 places
offering customers the chance to print their own personalized bottles on site.
The campaign was supported with TV spots, in which young people were telling the stories about people they admire and are inspired by.
The campaign was supported with TV spots, in which young people were telling the stories about people they admire and are inspired by.
Ewa S.
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