Just before World CUp qualifier between Sweden and Portugal yesterday, on the Facebook fanpage of Pepsi in Sweden had appeared the pictures with the voodoo doll. But it wasn't just regular voodoo doll. This one looked like Cristiano Ronaldo.The whole campaign caught a greater interest among Portugese football fans. Just after appearing this advertisement, they have created the Facebook group 'I will never drink Pepsi again', which has already gained more than 170 000 'likes'.
Of course Pepsi company responsed with the apology. But still... I think that the idea of using the image on one of the best football players in bad context wasn't the best idea to encourage people to buy Pepsi drink.
Ewa S.
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