Is Branding an Art ? Well, I am not an Art specialist but one thing is for sure: many artists are inspired by brands. That was the case of Andy Wharol who created around 30 pieces inspired by Coca-Cola.
The painting Coca Cola (1962) was sold in auction for $57 million two days ago and its selling price was a record for a Coca-Cola related work.
The painting Coca Cola (1962) was sold in auction for $57 million two days ago and its selling price was a record for a Coca-Cola related work.
Source: The Andy Warhol Foundation for the Visual Arts, Inc. / Artists Rights Society (ARS), New York
Coca-Cola is more than a beverage manufacturer, this brand is iconic. Of course Coca-Cola can be seen as a symbol of the mass-consumption society, but Wharol believed this brand was also a democratic symbol. Coca-Cola started to be part of Pop Culture in the 60s because it was "Popular", a Coke was a simple product that was accessible to all in America. No one explains better this idea than the Artist himself:
"What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca Cola, and you know that the President drinks Coca Cola, Liz Taylor drinks Coca Cola, and just think, you can drink Coca Cola, too. A coke is a coke and no amount of money can get you a better coke than the one the bum on the corner is drinking. All the cokes are the same and all the cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it." Andy Warhol
Agathe L.
http://www.coca-colacompany.com/stories/warhol-coca-cola-painting-could-fetch-40-60-million-at-christies-auction
http://www.bbc.co.uk/news/entertainment-arts-24907752
http://www.ajc.com/news/business/coke-inspired-warhol-sells-for-57-million/nbq9y/
http://www.christies.com/about/press-center/releases/pressrelease.aspx?pressreleaseid=6701
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